PROFESSION BARBER, TODAY.
THE VALUE OF A STYLE,
THE EXPRESSION OF AN ART.

Accademia Proraso, the art of shaving in a contemporary dimension.
Personalized courses to develop new skills.

ACCADEMIA, ADDED VALUE.

Accademia Proraso was established to provide a place for professional development, where up-and-coming barbers can learn from shaving experts and develop their own personal style.
Theoretical and practical training courses are held by experts with an in-depth knowledge of the art of shaving through their everyday work and the success of their salons.

Setting up an academy for professional barbers was a choice perfectly aligned with the Proraso tradition, which has been promoted the barber profession with its products, first in Italy and now worldwide in the best barbershops.

70 years of experience with professional barbers, expertise in the world of shaving, in-depth knowledge of the international markets and consumer needs represent the added value that make the Accademia Proraso training model unique.

Training programs

The Accademia Proraso Training Model is a workshop of ideas, feedback and solutions. The expertise of Master Barbers is fundamental to the acquisition and development of tools and techniques that range from shaving to beard treatments and growth, how to manage a barbershop, customer service and professional development. Two courses are available: Barber Course and Advanced Master Barber Course, both of which are aimed at encouraging, developing and updating each participant’s own personal style.

The Accademia Proraso training model

The courses are held in barbershops during the working day
They include theoretical lessons and hands-on experience
Small number of participants, with a maximum of 8 people
The smallness of the groups encourages constant interaction with the teaching staff
The courses are led by top shaving professionals
Participants are provided with educational material and additional content
Course participation develops professional rapports among participants
The courses are aimed at the immediate application of the notions learnt